Combine marketing vehicles based on your goals, budget and timeframe to build the most cost effective program for your company.
There's a reason why the Great Pyramids have stood for so long: They are built to last. A solid base provides a secure foundation for the subsequent layers. Each new layer is built upon the previous layer until the entire structure is so solid it can withstand ages of wear and tear and still remain standing.
In a similar fashion, this marketing expert has found a way to build a marketing plan/program that will stand the test of time. It will work for you in good times and bad, in upturns and downturns. Through it all, the "Marketing Pyramid" is built to last.